HOW IT STARTED?
The story of Ambiya is of sheer zeal & determination it derived from the Sanskrit Word, आंबा; the King of Fruits. For the longest time, we buried our souls into ancient textile traditions to bring you something pure, premium & forever in vogue. Our toil finally bore fruit with Ambiya, where timeless traditional techniques met modern sensibilities and style. It is said that the greatest things happen when you least expect them. It happened one day travelling through Sanganer, a quaint little town known as a popular hub of craft worksho ps,textile prints, block printing and handmade paper in the majestic state of Rajasthan. Ambiya is a result of relentless pursuit for exquisite creativity in design.
More than anything it was a calling to contribute. In that exact moment when AMBIYA was given birth to; a brand that answered our calling; an initiative by us, Shilpi & Lavanya. Today AMBIYA is more than a fashion house, it’s a platform that caters to Home & Living, Decor Items, Clothing & Accessories.
The backbone of the company will always be our artisans. We decided to break the routine monotony of a hustling work culture, myself Shilpi being on the Designing Grid for the longest time & Lavanya being in the Marketing Field.
Someone has rightly said, the job of the artist is to deepen the mystery. At the crux of our respective careers, we found ourselves contemplating the mere reason behind our existence & what was it is that we as individuals were giving back to the society?
Shilpi & Lavanya
Founders of Ambiya
WOMEN AT THE CORE
Ambiya is one of the finest examples of women empowerment. The organization constitutes 80% women, be it founders, designers, photography & marketing team or the tailor ing team.The overall environment within Ambiya is quite friendly and dynamic. Ambiya strongly supports the ‘Make in India’ initiative, which is why everything right from raw material to finished product followed by quality check and packaging is done in-house.
The brand is designed around providing the best of both worlds. Ambiya draws from the strength, purity, longevity & resilience of nature to create contemporary pieces with universal appeal. Inspired by ethics and driven by care, our craftsmen weave their magic onto organic textiles, adding trendy twists and bringing you the very best in a sustainable fashion. With its feet firmly planted in ‘slow’ fashion.
We at Ambiya believe in promoting a zero-waste policy. Our craftsmen and resourceful designers have joined hands to put forth the art of apparel made with minimal waste.
We believe in complete fabric waste reduction and optimally utilising the whole width of our raw material. Our unique stationery items, key chains, cutesy toys & dupatta tassels are craftily appropriated from leftover trims, in line with our Zero-Waste Policy.
We believe in the term, “a fair, living wage” as a basic right so that our artisans can live a dignified and healthy life.
Our motto is to take Indian craftsmanship, ethnicity, sustainability & the keen eye for handcrafted products; all hand in hand to stabilise the local economy. All Ambiya products are locally made with the aim of facilitating fair trade and boosting higherlevels of equality, transparency, respect & satisfaction among our artisans.
We ensure that our process remains non-toxic, cruelty-free and provide unadulterated nature-based products. We use eco friendly and safe printing methods, with natural dyes andAzo-free pigment colors. Ambiya abides by the significance of cloth creation that’s ethical and free of toxic chemicals.
At Ambiya we share everything, material used, process of making, direct cost, indirect cost, place of origin, who made your product, fair wage of our artisans all with 100% transparency at heart. This gives our artisans, employees and consumers a better understanding of the thought process behind the brand and how it functions
We at Ambiya are all for Traditional Craft. Our brethren of artisans and designers are grounded in myths, lore & heritage,whilst keeping up with changing times and innovation. With our roots firmly grounded in ancient artistic wisdom and craft, we aim to incorporate contemporary designs to suit the current trends. We bring you the offerings, lovingly handcrafted with responsibly made virtuous, skin-safe fibres that are sustainable.
SEED TAGS & BIODEGRADABLE PACKAGING
We believe in reducing the carbon footprint. We don’t merely give lipservice to reducing our carbon footprint but it’s deeply etched in our core. Every Ambiya product, reaches you in an attractive, biodegradable packaging. Lots of thinking goes behind each and every detail we use seed tags which when planted turns into a plant. Materials are safe to use, degrades quickly and often made of recycled paper
Giving back to mother earth and contributing to society is our core value. Taking this initiative further we collaborated and took help from multiple organisation & NGOs to plant trees. Proud to say every month we are growing strong, thank you all for the much needed support.
The coalescence of traditional method and contemporary design is very creative and profound. Ambiya is an ode to the rich heritage of Indian textiles and handcrafted goods. We strongly believe and support ethical, sustainable and slow fashion. By bringing Ambiya home you are planting a tree, helping in economic empowerment of artisans as well as preserving traditional craft thanks for being part of this drive.
Our end goal is to give back to the mother earth, because we only have one of it. Motivated by yesterday, present in today & conscious of tomorrow, we are Ambiya.
Our toil finally bore fruit with Ambiya, where timeless tradi-
tional techniques meet modern sensibilities and style.
At Ambiya, our brethren of artisans and designers are ground-
ed in myths, We bring to you offerings, lovingly handcrafted
with responsibly-sourced, virtuous, skin-safe fibers that are